Muzsnay Consulting was founded by Csaba Muzsnay with the purpose of helping to improve Small and Medium size companies operative and financial performance.

Csaba Muzsnay has extensive experience in General management, Sales & Marketing management and Operations management gained at global market leader multinationals ( British American Tobaco, Mendelez, Unilever, Bosch, Dunkin’Donuts) and first generation market leader private companies ( Cristim, Fornetti, Hilltop, Principal Healthcare International, Innopharma) in the FMCG ( tobacco, food, wine, pharma), Fast Food and power tools sector in senior management positions in Hungary, Romania and Central & Eastern Europe (from which 10 Years with British American Tobacco in 4 markets)

His experience includes:

  • Developing vision, mission and strategies and implementing them
  • Achieving sales, market share and profit growth in 7 different countries,
  • Building international and local brands,
  • Developing and implementing Route to market strategies in 7 different countries
  • Building, re-designing, organisations with factories from 100 to 1300 employees. with P&L responsibility
  • Leading and managing change and transformation
  • Leading, energizing, motivating and developing people
  • Managing distributors, key accounts and trade channels (pharma, grocery, convenience and HoReCa) in 7 different countries
  • Implementing successfully Direct Sales (Direct Store Delivery) in 4 different countries
  • Implementing, restructuring and run Sales & Distribution organizations between 50-600 people in 7 different markets
  • LEAN management and process optimisation
  • Implementing ERP to large organization (1300 employees)
  • Developing and implementing company and department processes and procedures in 7 different countries
  • Facilitating top down through the organization different functional training programs( Sales Excellence, Distribution Excellence, Strategic Key Account Management, Brand Excellence and Production Management)
  • Enforcement of the economic interest of the company in the legislation, media and industry organisations

Graduated as a chemist, has an MBA diploma from Case Western Reserve University, Weatherhead School of Management in International Management and Marketing and speaks as a native Hungarian and Romanian, fluently English and basic German and Italian.